Insights
What we’ve learned running paid social for ecom brands, written down.
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The Meta ads audit checklist
Fifty checks across tracking, structure, creative, budgets and landing pages, in the order we run them.
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The Meta ads metrics that tell you if an ad is working
Hook rate, hold rate, outbound CTR, new-customer share, marginal ROAS and the rest of the numbers behind ROAS.
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12 static ad formats that keep winning for ecom brands
Benefit headlines, us vs them, before and after, lo-fi offer posters and eight more layouts, each with an example.
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Social proof in ads: the kinds that actually move CPA
Which kinds of proof lower cost per purchase on Meta, which just fill space, and how to test them.
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Testimonial ads that sell
How to collect testimonials worth running, choose the ones that sell, and format them for ads and landing pages.
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Hooks and angles: how to find the ones that scale
Where scalable angles come from, 20 hook patterns from long-running ads, and how to test them properly.
See what we’d change in your account.
A free written review, with the changes we’d make first. Yours to keep, whether we work together or not.